Affiliate marketing is still an essential digital media channel for many transactional Ecommerce sites for retailers, travel and financial services. Affiliate marketing is also a revenue model to consider for site owners, especially online publishers. Here’s the issues to think about it to manage it effectively.
Success in affiliate marketing for the merchant is all about building the right relationships with the right types of affiliate. Most businesses find a 95:5 rule for affiliates, so the first thing to get right is to choose the right affiliates. To form the relationship, you’ll need a great offer since if an affiliate is good, they’ll have other great offers already.
Affiliates are driven by your potential measures through their Earnings Per Click (EPC) that they offer you or they may compare to ad revenue based on eCPM – earnings per thousand pages served. ABVISCO will help you increase the value Affiliates can generate from you.